Incorporating events into your membership website strategy can be a game-changer for boosting engagement and generating additional revenue. Including virtual events into a subscription plan can elevate the perceived value of membership and set your offerings apart from competitors
Hosting online events for your website members provides a number of positive benefits and opportunities. Firstly, online events provide the opportunity to foster a sense of community which can lead to higher member retention and loyalty.
Secondly, events let you to deliver valuable content directly to your members. The opportunity to showcase your knowledge and skills, lets you demonstrate your expertise and boosts the trust with your audience.
4 Reasons to host online events
- Online events offer flexible scheduling and greater convenience. Members can join from their own space.
- Online events enable participation from people in different locations.
- Hosting events online reduces costs associated with venue rental and other related expenses.
- Event recordings can be repurposed and monetized. You can sell access to the content as a one-time purchase or include it in your premium subscription plan.
How to plan for your first event
Holding your first online event involves careful planning to ensure a smooth experience. Begin by identifying your:
- Event's purpose
- Target audience
- Objective
Carefully plan your event's content by defining clear objectives and identifying your target audience to tailor the material accordingly. Incorporate interactive elements such as Q&A sessions and chat features to keep your audience engaged. Communicate the agenda and schedule to participants in advance.
Next, select a reliable online platform for delivering your event, such as Zoom, Microsoft Teams, or Hopin. The chosen platform should handle the expected number of participants and offer features like live streaming, breakout rooms and interactive tools. Test the software in advance to ensure smooth operation. Be prepared to provide technical support for participants if needed.
After the event, gather audience feedback to understand areas for improvement.
What kind of online events can you sell tickets for?
The variety of online events available today is diverse - catering to various interests and professional needs. You can host webinars, private coaching sessions, virtual yoga classes, and more. Event recordings can then be repurposed to create new sellable products such as an online course.
Types on events you can host:
- Virtual conferences and summits, featuring expert speakers and panel discussions.
- Webinars and online workshops that provide valuable educational content and skills training.
- Exclusive virtual meet-and-greets, Q&A sessions and masterclasses.
- Virtual fitness classes, cooking demonstrations and art classes.
Monetizing your event by selling tickets
Selling tickets to your event offers an additional revenue stream for your membership website. Charging for tickets typically leads to a more committed and engaged audience, as attendees are more likely to value the content when they have made a financial investment. This can result in higher participation rates and more dynamic interactions during the event.
List and sell your events on your SubHub website
With the SubHub Event feature, you can easily sell or offer free tickets to your virtual events. Simply create and publish your event to the listing page on your SubHub website. Participants can view all the details on the individual event page and then purchase or get a free ticket. A confirmation email is sent to every attendee ensuring a smooth registration process.
Grow your mailing list by offering free event tickets
Growing a robust mailing list is one of the most effective marketing strategies that you can pursue and using event tickets as a lead magnet can be particularly powerful. Offering a free event ticket incentivises potential members to share their contact information. This approach not only attracts a broader audience but also ensures that the individuals who sign up are genuinely interested in your content. By leveraging this strategy, you can build a highly targeted and engaged mailing list.
